To reorder features within a Standard Personalization Demo, simply navigate to Demo Management > Manage Demos.
Find the Demo you wish to reorganize the features on and click the "PENCIL" icon within the Action column:
Skip to Step 3 - Demo Content and locate the feature title you wish to move, click and hold the 3 lines to the left of the feature title, and drag and drop the feature to the desired position.
Once you have the desired feature order, click save and exit and you're done!
It's important to note that however the features are lined up in the Demo Wizard is how they're going to appear for the viewer when they personalize. If you want the most important features on top you'll want to make sure they're ordered this way in the Demo Wizard.