What's the Difference Between a Personalized Demo vs a Public Demo?

Within Consensus, you can build several demo types (Single Video Demo, Standard Personalization Demo, Discovery Demo), but there are two primary ways viewers engage with them. We classify these as either a PERSONALIZED DEMO or a PUBLIC DEMO. Below, we’ll walk through how these two use cases differ.

Personalized Demo

The Personalized Demo is primarily used by Sales, where reps actively create DemoBoards for the prospects they’re working with. The benefit of using a Personalized Demo is three-fold.

First, the prospect can watch the full demo without completing a lead form, they simply click on their name to start viewing.

Second, the Sales Rep who created the Personalized Demo will receive an email notification as soon as the prospect starts watching the demo or if the prospect shares the demo with a colleague:

Email Notification will be sent as soon as someone watches your Demo

Lastly, the Consensus Platform tracks exactly what each prospect views along with the importance level they assign to each feature. The Sales Reps can quickly see which areas of the product to emphasize with that specific prospect.

Importance level associated with each feature)

Public Demo

The second use case is what we refer to as a Public Demo, which is primarily used for marketing initiatives, such as:

- Embedding the demo on your website

- Sharing the demo across your social media channels

- Placing a lead form in front of prospects before they can access your content

The key difference between a Public Demo and a Personalized Demo is the presence of a lead gate on the Public Demo.

A Public Demo can only identify who is viewing it if the prospect completes the lead collection form included with the demo. If you choose to disable this lead form, the system will not be able to track who is viewing the demo, since there is no contact information to associate with those views.

One Demo, Two Use Cases

You can use the same demo for both Personalized and Public use cases. Consensus automatically detects how you’re generating the demo and applies the right settings.

- When you create a DemoBoard via the WebApp, Consensus Snap, or the Mail Merge integration, the system automatically removes any lead gate from that demo.

- When you generate a Public demo link from the WebApp, the system automatically adds the Lead Collection Form.

This is especially useful when Sales and Marketing share the same demo or content, for example, when Marketing embeds it on your website and Sales uses it in active deals. The Consensus Platform will still separate performance and usage by channel (Sales vs. Marketing) in the Summary Demolytics tab.