USE CASE: (Lead Qualification) Email Marketing Campaign

Leverage personalized video demos in marketing emails to increase lead conversion, pre-qualify leads, and arm your sales team with powerful insights into what these leads care about.

• Step by Step Process

• 1. Generate a universal link in the Consensus platform for use in your marketing automation tool

     Public Links

      

     Public Link Page

     Select which type of method you want to share your Public Link

      

  2. Insert an HTML button (preferred) or use an image that drives users to watch their personalized demo
  3. Insert an HTML button (preferred) or use an image that drives users to watch their personalized demo
  4. Insert the universal link you generated in step one behind your call to action button you created in step two

• Benefit:
  • You don't have to rely solely on click/open rates anymore. The Consensus platform’s powerful analytics allow you to track what happens after a click, so you can see how different email content affects the kind of prospect behavior you're driving.
  • When a prospect engages with a demo you’re able to gain insight into what they care about most. This means you can deliver highly qualified leads with engagement details (interests, view time, sharing data, etc.) to your sales team.
  • A Consensus demo allows prospects to share a demo with their colleagues, so you can identify other potential decision makers and gain insights into what's important to each member of the buying panel.