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  3. Creating/Editing Demos

What Call to Actions should I use for my demo?

Within your different demos you have an opportunity to place Call to Action buttons to help guide the viewer to their next steps. Don’t assume a viewer is going to know what to do. Each website they visit (and they probably visit a lot!!), and email they receive (there are definitely a ton of these!!) has a different path to conversion or way that they want viewers to reach out. The Call to Action buttons have been built out to give you flexibility in what you want your viewers next step to be. So make sure you let them know!

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You have up to 4 custom Call to Actions you can add to your demo, but remember to keep it simple so your viewers know the main next step you want them to take. Below are a few questions to review to help you figure out what Call to Action buttons make sense for your demo:

  • What action are you going to take with the new lead?
    • Will you reach out to set up an appointment
    • Will you reach out to give a live presentation
    • Will you reach out with follow up emails or collateral
  • Make sure to use language that helps the viewer understand the next steps
  • What do you want to viewer to do?
    • Do you want their contact information to take the next step
    • Do you want them to sign up for something
      • Free Trial
      • Drip Campaign
      • Buy Now
      • Request Live Demo
    • Each Call to Action button can either link to our Lead Collection Form (will only appear on Marketing/Public demos) or can link to an external webpage which you dictate

When you have decided what you want your Call to Action to do, go to Demo Management >Manage Demos> Edit (for whichever demo you're working on)> Step 5:

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Whatever call to action you are using, make sure to not make the mistake of assuming your viewers will know what you want them to do. Take advantage of Call to Actions and help guide your viewers through your process.