When to Send a Demo to a Prospective Client

Consensus demos are a powerful way to connect with a prospective client. 59% of Executives would rather watch Video than read text (Forbes Insight). Consensus demos have the unique ability to offer interactive personalization, demolytics to help uncover what your prospect is interested in, and discover stakeholders within the organization. We recommend sending demos early and often, but here are four times you should absolutely send a demo: 

  1. When a prospect requests a demo - Sending a quick vision demo to a prospect who has requested a demo is a great opportunity to use the tool for qualification.
  2. Before a scheduled sales call - You did it, you have a potential buyer that thinks you can help them and they have scheduled a time to hear your presentation. Now you just sit and wait to dazzle them with a demo that you could give in your sleep, right? Wrong! Prospects who watch a demo before the first call will be pre-educated and allow you to start a nurturing conversation from the very first call. 
    Screen Shot 2020-05-22 at 1.06.43 PM
  3. After a sales call - You just finished your live demo and absolutely crushed it, the prospect likes what you have to offer, but they want to think about your solution before they make a decision. Don’t force your prospect to remember every detail you discussed in your call, send them an automated demo to reference during the decision-making process, and encourage them to SHARE the demo within their organization.
  4. When your prospect introduces a new teammate- During the sales cycle, you will probably need to speak to more than one person within an organization. Sales Reps often rely on their Internal Champion to sell your solution/product. What better way to enable your champion than with an automated demo. Once again, because it is so important, encourage your Champion to SHARE the demo with their colleagues. Once a new recipient receives the demo, contact your stakeholder and get them engaged in which solution is important to them.