Lead Generation

While you can send these Mail Merge links out to cold prospects, it is always best to engage contacts that are familiar with your brand or have asked to see something in the past. Consider using demo automation in your marketing programs involving the following:

1) Webinar follow-ups

2) Re-engagement campaigns

3) Customer or user feedback

4) Strategically placed prospecting emails inside of a Sequence/Cadence

Webinar Follow-ups

Using a Mail Merge as part of a webinar follow-up email helps you better qualify potential customers by giving them an opportunity to view content related to the topic they watched, or the webinar itself as a recording they can revisit. Whether you use HubSpot, Marketo, Eloqua, or some other service, you can create and embed DemoBoard links into these emails to give contacts and prospects a personalized demo experience at scale.

Re-engagement Campaigns

Prospects can fall through the cracks or become disengaged for a variety of reasons. Whatever the reason for the lost contact, adding demos to your re-engagement campaigns can help you break through the noise, reach new stakeholders, and let your product do the talking over jargon or repetitive emails. Craft a short, pithy email inviting your contacts to try the product for themselves and see how you can change their lives for the better. Then monitor the Demolytics and watch as stakeholders come to the table ready to talk. 

Customer & User Feedback

Marketers know that the best voice you have is the voice of the customer. When asking for feedback, use a demo to show your users how and where they can leave feedback. Combining this with an incentive (gift card, SWAG, etc.) can help you get customers to participate in reviews, case studies, and other key feedback you need to market your solution and showcase its impact.

Demos in Sequences & Cadences

Sales engagement tools like Outreach and Salesloft are designed to scale your sales reps without sacrificing a personalized touch in the sales outreach process. As you create content in these tools, consider placing demos in your top-of-funnel outreach to allow your buyers to see what your product does before SDRs or BDRs hop on the phone with them. Placing your demo in a Sequence or Cadence invites customers to learn at their own pace without forcing them into a rigid qualification they are not ready for. Use the engagement data to monitor how your demo performs and find the needle in the proverbial sales haystack.