Lead Generation

Lead Generation

Consensus turns every demo into a lead generation tool. Where typical marketing pages convert at 2–5 %, a demo behind a Lead Capture Form converts at significantly higher rates because the prospect sees clear value before being asked for their information.

Key points

• Public Links are the lead-gen vehicle — each Public Link views = a potential lead.
• Lead Capture Forms gate the demo: viewers see a brief Form, fill it in, then watch.
• Captured leads flow into Leads → Qualified Leads in Consensus, then into your CRM via integration or CSV export.
• Use Lead Form fields strategically — too many = lower conversion, too few = lower data quality.
• Block free email domains / competitor domains via Email Domain Restrictions on the Lead Form.

See also

See "How to Create Public Links for Marketing?", "Create, Edit, and Update Lead Capture Forms", "Email Domain Restrictions on Public Link Forms."