Tips for Composing an Email

Write emails that get demos watched

Sending a DemoBoard is selling in the gaps — the spaces between live conversations. Done well, it builds trust, drives engagement, and brings prospects into your meetings ready to talk specifics. But the DemoBoard link itself isn't the work. The work is the email that makes the prospect actually click.

The biggest mistake: too much information

The single most common reason demos don't get watched is that the email is too long. Reps stuff the email with product details, value props, and case studies — and the prospect bounces before they ever hit the demo link. Keep it short. The demo does the talking; the email's job is to get them to click.

Five tips that consistently work

• Use the demo as your main CTA. Don't bury it under three other links. Make it the primary action.
• Use the Image Link option. Image Links — especially animated GIFs — get significantly higher click-through than plain text links. The Consensus Image Link CTA pulls frames from your Personal Intro Video or the demo for you.
• Lean into specific subject lines. "Personalized Demo," "Interactive Product Experience," "Click-Through Demo" — anything specific outperforms a generic subject. Curiosity gets opens.
• Set the time investment. Tell the prospect how long the demo will take — "should only take you 15 minutes." Removes the unknown that often kills clicks.
• End with a clear next step. Tie the demo to a follow-up call, a question, or a deadline. Don't leave the prospect wondering what happens after they watch.

Sample email

Subject: Personalized 15-minute demo for [Company] — feedback by Friday?

Hi [First Name],

Per our conversation, here's the personalized walkthrough I mentioned. It's about 15 minutes, and you can fast-forward to whichever sections are most relevant for [Company's specific use case].

[Image Link to DemoBoard]

Curious what your reaction is — would Friday at 2pm work for a 30-minute follow-up?

[Your name]