Top of funnel efficiencies

Top of funnel efficiencies

Top-of-funnel efficiency means more qualified pipeline per dollar of spend. Consensus contributes by replacing the "fill out this form to request a demo" pattern with "watch the demo right now" — which measurably lifts conversion at the awareness → interest transition.

Key points

• Replace gated demo-request forms with Public Links (still gated, but gating happens after the prospect starts engaging).
• Use Vision Demos in paid ads and outbound — short, high-impact, shareable.
• Track engagement from each TOF channel separately via UTM-tagged Public Links.
• Surface high-intent leads earlier — viewers who watch >75 % of a Public Demo are highly qualified.

See also

See "How to Create Public Links for Marketing?", "Lead Generation", "What is a Vision Demo?"