USE CASE: (Lead Generation) Social Marketing

USE CASE: (Lead Generation) Social Marketing

Social posts that link to a demo convert better than posts that link to a marketing landing page. Use Public Links in your organic and paid social content for top-of-funnel demand gen.

Key points

• Vision Demos work best for social — short, attention-grabbing, shareable.
• Include an Image Link or animated GIF preview in social posts where supported.
• Track each social channel separately via UTM parameters.
• Engage commenters who watched the demo with personalized follow-up.

See also

See "How to Create Public Links for Marketing?", "What is a Vision Demo?"