USE CASE: (Lead Qualification) Email Marketing Campaign

USE CASE: (Lead Qualification) Email Marketing Campaign

Email marketing campaigns gain a clear signal of intent when the campaign includes a Consensus Public Link. Viewers who actually watch the demo self-qualify in a way that's difficult to fake with email-open metrics alone.

Key points

• Replace generic "Learn More" CTAs with Public Link CTAs.
• Use Image Links / animated GIFs as the visual hook in HTML emails.
• Pre-fill the Lead Capture Form via URL parameters so known recipients don't have to re-enter their info.
• Surface high-intent recipients (watched > 50 % of the demo) to sales for fast follow-up.

See also

See "Ingesting Lead Data into your Consensus Public Link Lead Form."