What's the Difference Between a Personalized Demo vs a Public Demo?

Personalized Demo vs. Public Demo

Consensus has multiple demo types (Single Experience, Standard Personalization, Discovery), but every demo is delivered as either a Personalized Demo or a Public Demo. The difference between them is how viewers engage and whether there's a lead form gate.

Personalized Demo

Used by Sales — a rep creates a DemoBoard for a specific prospect or organization. Three benefits:

• Viewers click their name to start watching — no lead form gate. Lower friction means higher engagement.
• The rep gets an email notification the moment a prospect starts watching, or when a prospect shares the demo with a colleague.
• Demolytics tracks each viewer's engagement individually — which features they watched, which they rated as important, how long they watched. The rep can use that to focus follow-up conversations on what the prospect cares about.

Public Demo

Used by Marketing — a single Public Link that anyone can hit. Common placements:

• Embedded on your website (product page, landing page).
• Shared on social media channels.
• Linked in mass email campaigns or paid ads.

A Public Demo always has a Lead Capture Form gating access. Without the form, Consensus has no way to identify who's watching — so analytics can't attribute the view to a person. If you turn the lead form off, you lose visitor identity entirely.

One demo, two delivery modes

You can use the same demo for both Personalized and Public delivery — Consensus auto-detects which mode you're in and applies the right settings:

• Creating a DemoBoard (WebApp, Consensus SNAP, Mail Merge integrations) — auto-removes the lead gate. Personalized Demo mode.
• Generating a Public Link (WebApp) — auto-adds the Lead Capture Form. Public Demo mode.

Demolytics keeps Sales and Marketing performance separate in the Summary Demolytics tab — you can see how the same demo performs in each channel without manually splitting reports.