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Campaign Attribution Tracking

View UTM parameters and campaign tracking data per qualified lead directly in Consensus — no manual legwork, no attribution dead ends.

When a prospect engages with a Consensus demo via a tagged campaign link, you should know exactly where they came from. Until now, tracking parameters — UTMs, HubSpot tokens, Marketo mkt_tok, and any custom parameters — were captured but never surfaced. They existed in the background, invisible to the people who needed them most.

Campaign Attribution Tracking changes that. Every qualified lead now comes with full tracking context, visible directly in Consensus where you already work with lead data.

Feature Overview

Tracking parameters attached to a demo link are now displayed per recorded view on the Qualified Leads page and the Public Link Details page. The same data is included in the CSV export as dedicated columns, so you can pull it directly into your MAP, build attribution reports, and connect demo engagement to the campaigns that drove it — without any manual legwork.

Supported parameter types include:

  • UTM parameters (displayed in a dedicated column, separate from other parameters)
  • HubSpot tracking tokens
  • Marketo mkt_tok
  • Any custom parameters attached to your demo link

Getting Started

No setup required. If your demo links already use tracking parameters, they will automatically appear per view record on the Qualified Leads page and Public Link Details page. Nothing to configure, no code changes, no admin work.

The same applies to the CSV export — the next time you export your Qualified Leads report, tracking parameter columns will be included automatically.

Simply share demos with tracked links as you normally would, and the data will be there.

NOTE* Tracking parameters will only appear for links that have been tagged with parameters. If a prospect engaged with an untagged link, no parameter data will be displayed.

How It Works

Viewing parameters on the Qualified Leads page

  1. Navigate to the Qualified Leads page
  2. Find the lead you want to inspect
  3. Click the info icon to expand the lead details
  4. Tracking parameters attached to that lead's demo link will be displayed alongside the rest of the lead information

Viewing parameters on the Public Link Details page

  1. Navigate to the Public Link Details page for the relevant link
  2. Click the info icon on a lead record to expand the details
  3. Tracking parameters will be displayed alongside the existing lead information

Exporting tracking parameters

  1. Navigate to the Qualified Leads page or the Public Link Details page
  2. Click the report export button as you normally would
  3. Your CSV will now include tracking parameter columns automatically — no additional configuration needed

FAQ

Which parameter types are supported?
All parameters attached to your demo link will be displayed per lead, regardless of the tool that generated them. UTM parameters appear in a dedicated column; all other parameters appear separately.

Is there a limit on how many parameters are displayed per lead?
No. All parameters tagged for your link will display.

Will this work retroactively?
Yes. Links that were already tagged with parameters will have parameter data displayed for previously recorded leads.

Does this work for Anonymous views, or only Qualified Leads?
Tracking parameters display only for viewers who have filled out your lead form — your Qualified Leads.

Who can see tracking parameters?
Tracking parameters are visible to any user role with permissions to the Marketing module.

Does this work for all link types?
This works for Public Links only.

Can I filter or search leads by parameter value?
Not at this time. Filter support for parameter values is not available in this release.