Create promotional demo video to use pre-show - highlight different aspects/benefits of show per demo feature.
- Step by Step Process:
- Use footage from previous shows, new footage or whatever you prefer
- Create demo with footage, highlighting different benefits of show that is targeted to your buyer personas
- Use demo link in email drips & social campaigns leading up to the show
- Share with your target audience/buyer personas to help drive registrations and awareness that you’ll be there.