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What is a Micro Demo?

A Micro Demo is the second of the six demo types in the Consensus methodology — a short, automated, product-focused demo built to qualify a prospect before the first sales meeting. Think of it as the asynchronous version of the "this person has 15 minutes, can you give them a demo?" conversation: the prospect gets a lightweight walkthrough on their own time, and you get visibility into what they actually care about before you ever talk to them.

Where Micro Demos fit in the buyer journey

Micro Demos sit just after Vision Demos and just before deeper, personalization-heavy demos like Standard or Discovery. The order maps roughly to the buyer's mindset:

  • Vision Demo — "why should I care?" — sets context, articulates value.
  • Micro Demo — "how does it work at a high level?" — qualifying both directions, the buyer screens for disqualifiers while you screen for fit.
  • Standard / Discovery / Single Experience — "show me the parts I care about most" — personalized exploration of specific features.

You're qualifying the prospect, but the prospect is also qualifying you — so a Micro Demo should answer "is this even the right product for me?" without overwhelming them with every feature.

A practical example

A BDR or AE sends a Micro Demo on Monday before the first appointment on Thursday. Between Monday and Thursday:

  • The prospect gets a light, product-focused walkthrough on their own schedule.
  • They develop questions ahead of the meeting.
  • The AE references the Track DemoBoards page to see what features the prospect rated as important and which videos they actually watched.
  • The first meeting is then a productive "let's go deeper on what you cared about" conversation rather than a generic pitch.

Characteristics of a Micro Demo

  • Objective — prepare the prospect for the first meeting and surface the stakeholders who actually care.
  • Content — light, product-centered. ~5–7 minutes total play time when automated.
  • Built by — typically a Sales Engineer.
  • Sent by — the AE or BDR who owns the account.
  • Timing — before the first appointment to prime the conversation, or after the first appointment to give the prospect something to share with their team.

How to build one in Consensus

A Micro Demo isn't its own demo type in the Demo Wizard — it's a content pattern you build using one of the existing demo formats. Two common approaches:

  • Single Experience — the simplest path. Record one 5–7 minute walkthrough video, attach a couple of supporting docs, and you're done. Use this when the demo is the same for every prospect.
  • Standard Personalization — when you want viewers to rate which features matter most, use a Standard Demo with 5–7 short feature videos (~1 minute each). The prospect personalizes and you see exactly what they cared about.

Demo Wizard create menu — pick Single Experience or Standard Personalization Demo to start a Micro Demo.

For step-by-step on either format, see "How to Create a Single Experience Demo" or "How to Create a Standard Demo."

Want to learn the full 6-demo-type methodology?

Consensus CEO Garin Hess walks through all six demo types — Vision, Micro, Standard, Single Experience, Discovery, and Advanced Branching — in a recorded webinar. See "6 Demo Types Webinar" in the Knowledge Base.